2007
South Florals begins
The group began after acquiring a floral design center and later expanded into locally rooted retail flower shops.
About us
About South Florals Group
A floral network rooted in local shops.
Our history
Growing with Florida’s local florists.
Founded in 2007 by Daniel Sanchez and Sam Noriega, South Florals Group connects retail, imports and technology in one floral network.
2021
Imports division announced
South Florals announced a dedicated floral imports division to strengthen inventory and sourcing across the network.
2021
TUA Leis announced
South Florals and The Tua Foundation announced TUA Leis on September 16, 2021, to support a new fan tradition and South Florida youth.
2023
The network expands
Port Charlotte Florist and Pistils & Petals joined the South Florals Group family.
Today
One connected floral network
Ten Florida flower shops operate alongside the group’s retail, imports and technology capabilities.
Company facts last updated 2026-08-12.
Press facts and available media assets →Blending art, technology & the human touch.
Founded by Daniel Sanchez and Sam Noriega, South Florals Group operates retail, floral-import and florist-technology divisions supporting a network of 10 Florida flower shops.
10
Flower shops across Florida
5
Counties represented
1M+
Arrangements delivered
3
Operating divisions